Free Gift Memorial Day Gift! Today Only!

Kick off your Memorial Day weekend with this complimentary travel sized version of our Laszlo Blue Firmarine SPF 30 Cream, included with every purchase made online today. The perfect summer companion, this rich cream hydrates and protects while offering a rejuvenating lift. Simply type in code: WEEKENDFUN at checkout to experience this amazing cream.

New Additions to the Laszlo Blue Line

This August, Erno Laszlo will welcome two new products to its Laszlo Blue Firmarine Line: Laszlo Blue Firmarine Eye Therapy and Laszlo Blue Firmarine Lift Serum. As with the other blue products, they are packed with powerhouse freshwater blue-green algae Spirulina Maxima which, filled with over 70 beneficial phytonutrients, delivers firming benefits to the skin and encourages new collagen growth by providing collagen cells with the nutrients they need to thrive. And, of course, they can be used in concert with the ritual to give you an unsurpassed glow!


Laszlo Blue Firmarine Eye Therapy -

Laszlo Blue Eye Therapy helps maintain supple skin in the eye area while firming and tightening to reduce the signs of aging. Its key ingredient, Spirulina Maxima, provides an instant energy boost for eyes and protects against daily damage of the skin.

Laszlo Blue Firmarine Lift Serum -

Laszlo Blue Firmarine Lift Serum provides instant hydration and simultaneously locks in moisture to maximize the effects of your daily moisturizer. A combination of organic extracts and active skin-protecting ingredients provides gentle and effective cell renewal while instantly lifting and resurfacing skin texture. This luxurious gel serum is formulated with a 5% concentration of 'superfood' Spirulina, providing the skin with vital nutrients to enhance cellular energy, hydration and firmness. Skin immunity is boosted to help stop daily environmental damage.

What Makes Spirulina So Powerful?

With the release of two new Laszlo Blue Firmarine products, you may well be wondering why Spirulina is such an effective part any skin care routine. The answer lies in the fact that it is a powerhouse nutrient that delivers firming benefits, as well as anti-bacterial and anti-viral properties for overall skin health. Some of the most important but rarely discussed nutrients Spirulina provides are Beta Carotene, GLA, and Protein.

Beta Carotene

The beta carotene that is contained in Spirulina is ten times more concentrated than it is in a carrot, which means that it can do wonders for your skin. This nutrient helps to block UVA radiation, which can damage your skin by causing aging, DNA damage, and an incresed risk of malignant melanomas. Furthermore, it encourages new skin growth, and helps to heal skin lesions caused by acne. Finally, as it is an antioxidant, it helps to protect your skin aganist free radicals, while fighting the bacteria that can cause acne in the first place.

Protein

Protein is not one specific substance, but rather tens of thousands of different compounds with unique combinations of its building blocks - amino acids. Collagen, the structural tissue that is responsible for keeping skin firm, is actually a type of fibrous protein. Spirulina itself is over 60% protein, and can help supplement the collagen in your skin and stimulate new growth. This helps your skin to stay firm and younger looking for quite a long time.

GLA

GLA, or Gamma-linolenic acid, has been known to help children with eczema, better skin conditions in women, and improve skin function in the elderly. In fact, in a German study, patients with red, irritated skin who were provided GLA were shown to have greatly improved in a span on 12 weeks. Furthermore, women with sensitive and irritiable skin who were provided GLA were shown to have vastly improved skin barrier function a mere six weeks in their studies. The improvements only continued throughout the final 18 weeks of the study.

And, of course, Laszlo Blue Firmarine products also contain Vitamin C and E providing long lasting antioxidant protection. Also, Glycerin, Soribtol and Palm Kernel to help hydration and retain moisture by binding water to the skin. Rest assured that with Laszlo Blue Firmarine and Spirulina Maxima, your skin will never feel softer or look younger.

Sun Protection Power!!

If it weren’t for the massive taupe building across the way, I’m quite certain the Sun would be shining right on my face; it would actually feel quite nice – for the moment. If on like most days, however, I happened to not be writing a blog posting about the damaging effects of ultraviolet radiation, it would never occur to me that my skin’s health was in danger. Very few of us remember that, even on a cloudy day, enough UV rays reach us to put our skin in peril. But don’t despair! There is much that can be done to combat the Sun and its furtive rays.

It is always important that you remember to wear products with full-spectrum protection. This is because there are two types of UV rays at opposite sides of the wavelength spectrum– UVA and UVB. UVB rays are the ones we generally worry about when we go to the beach, as they’re primarily responsible for sunburns and skin cancer. UVA are much more insidious, as rays can penetrate through windows, cars, clothing, clouds, etc.; the bottom line is you’re almost always exposed. What’s worse is that their effects are not immediately apparent. They work over time to shrink the collagen and elastin in our skin, which leads to wrinkles and aging.

(Also, it’s important to make sure you're using products which contain vitamins like Vitamin A, C, E, and green tea to combat free-radicals!)

Make sure you’re applying the correct amount of product. Failing to do so will reduce effectiveness and heighten your chances of skin damage, so make sure you’re reading labels and following instructions! Finally, if you’re going to be outdoors for an extended period of time, we recommend wearing an sunscreen with SPF 30 or above, and be sure to reapply every two hours!

Laszlo products with SPF Protection include: Intensive Decollete Cream SPF 20, Intensive Hand Cream SPF 25, Total Face & Body Protection SPF 30, and the new Laszlo Blue Firmarine SPF 30.

Which do you use to Look Laszlo?

More love for Laszlo Blue Firmarine SPF 30!

It seems like now a days, everyone is excited about Erno Laszlo's Blue Firmarine SPF 30 and we can certainly understand why! It has been featured in some key beauty blogs recently and we thought we'd share them with you here!

First, the beauty site Palacinka.com featured Blue Firmarine SPF 30 as an impulse buy of the week!


Second, Southern Beauty chose Blue Firmarine SPF 30 as one of their favorite anti-aging products!
Be sure you show your support for these wonderful beauty blogs by taking the time to visit them and letting them know you appreciate all of their hard work!