Super Cool Press

So, it's always exciting when we get our products featured in super cool magazines, and earlier this week we learned we got an editorial in this month's issue of Town & Country! The magazine featured the Laszlo Blue Firmarine SPF 30 and it's nutritional benefits! I know I sent them a Laszlo Blue Firmarine Treatment Bar not too long ago, and I'm crossing my fingers that we receive a feature for that as well! Check it out:


If you haven't tried this product yet, I highly recommend that you do so (if you have slightly dry to slightly oily skin, that is)! Just like the Treatment Bar, Laszlo Blue Firmarine SPF 30 features the key ingredient Spirulina Maxima, which I know I've been talking quite a bit about. But it's just that good! Over 70 nutrients help to nourish and firm your skin, helping your skin to achieve it's highest potential.

Anyway, if any of you have tried it and want to leave some feedback here (of wherever!), we'd love to hear it! I hope everyone has a great weekend. I'll talk to everyone soon!

-Randy

My experience with the new Laszlo Blue Firmarine Treatment Bar!

My name is Randy, and I’m the new member of the Marketing team here at Erno Laszlo. I’ve been lucky enough to be able to try the new Laszlo Blue Firmarine Treatment Bar, and I’d like to describe for you my first experience with it:



The Laszlo Blue Firmarine Treatment Bar. I’ll admit I liked it right away just because it is a pretty blue color. But that should be the least of your concerns when trying this one! It features a dual phase delivery of encapsulated Spirulina Maxima – a freshwater blue-green algae that has over 70 skin-loving nutrients to help your skin retain moisture and become firmer. As you lather the soap, some of the encapsulated Spirulina Maxima is released by heat and/or pressure, while the rest is absorbed deep into your skin to continue enriching your skin long after cleansing has ceased.

Anyway, I used it to wash my face before bed. Perhaps it was my imagination due to the fact that I knew about the Spirulinas already, but I could have sworn that I felt a wonderfully tingly sensation as I spread the lather over my skin. The next thing I noticed about it was that it smells just great! Also, when I washed it off, I thought I noticed my skin looking brighter, and my roommates agreed. Even two hours later (OK, I procrastinated about going to bed..) my skin felt about 200% softer!

I’m definitely going to be using this product for as long as I can find it in stores near me! If you want to try it out for yourself, it comes out in March! Or, if you happen to be reading this before February 15, upload a video to our Facebook Fanpage explaining why you’d like to try the bar! The first five to do so will receive the full-sized product free!

Key Factor in Aging

While it’s true that some people have naturally amazing looking skin until they’re well into their middle age, some of us aren’t quite that lucky. Here are the keys to looking young, and the product you can use to get there!

One of the most important aspects of a youthful appearance is have clear skin. Skin that is freckled, damaged by excessive sun exposure, or shows sunspots can even make you appear years old than you actually are. Thus, we recommend using Total Face & Body Protection SPF 30 to protect your skin and keep texture even.

Also, bags and dark circles under the eyes can make a person look tired, stressed, and aged. To avoid such issues, we recommend our Antioxidant Complex for Eyes.

Finally, avoiding sagging skin is key. Doing so will help your face to look full and defined, as well as preventing folds, lines, and wrinkles from being given the opportunity to form. Use Laszlo Blue Firmarine SPF 30 with Spirulina Maxima to deliver over 70 essential nutrients to your skin, keeping it as firm as can be!

Of course, these products will be less effective without being used in synergy with exercise and a proper diet. However, I’m wondering what all of you do to keep yourselves young. What are your little secrets that perhaps we can all learn a thing from???

The Cruise Collection is here!

The time has finally come for the launch of the Erno Laszlo 2010 Cruise Collection! Wherever your travels may take you this spring or summer, be sure to take the following products along to make sure you look your absolute best!

Total Skin Care Revitalizer

Total Skin Care Revitalizer delivers first-call hydration to any type of skin by employing Sodium Hyaluronate, which binds to 1,800 times its weight in water to super hydrate the skin. This nourishment is enhanced with Vitamins A, E, and K which deliver nutrients to skin cells, leaving them plump and reducing the appearance of fine lines wrinkles.

Total Skin Care Revitalizer for Eyes

Total Skin Care Revitalizer for Eyes minimizes the appearance of fine lines and dark circles under the eyes by increasing firmness, tone, and elasticity to the skin. Botanical extracts serve to soothe the tired eye area, and antioxidants help to protect your skin against free radical damage, leaving you with a sky-high complexion.

pHormula 3-9

Special ingredients in pHormula 3-9 create a “health dome”, or virtual second layer of skin, for added strength and protection. Boatloads of Antioxidants, Vitamins C & E protect the skin from free radicals while rehydrated damaged cells to restore the skin’s natural radiance and tone.

pHormula 3-9 Lip Balm SPF 15

Like pHormula 3-9, pHormula 3-9 Lip Balm SPF 15 creates a “health dome” for lips, helping them heal if they’re dry or cracked. Backed up by essential fatty acids, moisture-absorbing marine spheres, healing tamanu oil and nourishing shea butter, this lip balm will have you cruising towards perfect lips in no time!

SPOTLIGHT Brightening Concentrate Pen

A true break through in skin health, the SPOTLIGHT Brightening Concentrate Pen minimizes damage by UV ray by hastening skin cell turnover. It also reduces the appearance of dark spots by employing sepiwhite, a new amino acid, which controls the production of melanin, a compound which pigments the skin.

The Body Care Travel Set

The perfect body care kit, no matter where you’re going! The Body Care Travel Set consists of Intensive Hand Cream SPF 25, Gentle Body Exfoliator, and Total Face and Body Protection Intensive Hand Cream SPF 25 uses botanicals to fade sunspots while improving skin tone and texture. Gentle Body Exfoliator removes dead skin cells, leaving skin with a smoother texture. Finally, Total Face and Body Protection SPF 30 protects the skin against harmful UV rays, while Shea butter nourishes and moisturizes and vitamin E helps to prevent premature aging.

We all hope you enjoy!

Sun Protection Power!!

If it weren’t for the massive taupe building across the way, I’m quite certain the Sun would be shining right on my face; it would actually feel quite nice – for the moment. If on like most days, however, I happened to not be writing a blog posting about the damaging effects of ultraviolet radiation, it would never occur to me that my skin’s health was in danger. Very few of us remember that, even on a cloudy day, enough UV rays reach us to put our skin in peril. But don’t despair! There is much that can be done to combat the Sun and its furtive rays.

It is always important that you remember to wear products with full-spectrum protection. This is because there are two types of UV rays at opposite sides of the wavelength spectrum– UVA and UVB. UVB rays are the ones we generally worry about when we go to the beach, as they’re primarily responsible for sunburns and skin cancer. UVA are much more insidious, as rays can penetrate through windows, cars, clothing, clouds, etc.; the bottom line is you’re almost always exposed. What’s worse is that their effects are not immediately apparent. They work over time to shrink the collagen and elastin in our skin, which leads to wrinkles and aging.

(Also, it’s important to make sure you're using products which contain vitamins like Vitamin A, C, E, and green tea to combat free-radicals!)

Make sure you’re applying the correct amount of product. Failing to do so will reduce effectiveness and heighten your chances of skin damage, so make sure you’re reading labels and following instructions! Finally, if you’re going to be outdoors for an extended period of time, we recommend wearing an sunscreen with SPF 30 or above, and be sure to reapply every two hours!

Laszlo products with SPF Protection include: Intensive Decollete Cream SPF 20, Intensive Hand Cream SPF 25, Total Face & Body Protection SPF 30, and the new Laszlo Blue Firmarine SPF 30.

Which do you use to Look Laszlo?

Exfoliate Away!

Sometimes, as amazing as the human body is, it just doesn’t quite do enough. Our bodies exfoliate on average every 28 days, but that doesn’t always remove all the dead skin cells and oils that can lead to unhealthy skin. So, what are the benefits of lending your body a helping hand?

1) Exfoliating leaves your skin with a smoother texture; those dead skin cells we just mentioned can leave skin inconsistent and rough. Worse, dead skin cells can also cause unsightly acne when they (and oil) clog pores. No dead cells, no inconsistency, no roughness, no acne!

2) Exfoliating also has an anti-aging effect. As we age, the effectiveness of our natural exfoliation processes diminishes. As a result, dry skin, fine lines, and wrinkles become much more apparent.

3) If you have any blemishes or marks on your skin, exfoliating can be a great help in reducing their appearance. Each time you do so, you remove the top layer of skin and get closer to the unblemished skin below. Eventually, any discoloration should disappear!

Erno Laszlo offers some great products that can help with the exfoliation process. For the body, we suggest our Gentle Body Exfoliator, which uses a variety of minerals and fruit extracts to bring your skin up to its full potential. Also, for the face, C-Peel harnesses the power of Vitamin C to rejuvenate your face, leaving it radiant!

Ingredient Spotlight - Dead Sea Mud

Dead Sea Mud is derived, as its name implies, from the Dead Sea, and has drawn chasers of the cosmetic fountain of youth to Jordan and Israel for many years. Why the demand? For starters, the mud has been shown to have anti-aging effect on the skin, as well as leaving it looking clean and vibrant. Furthermore, it has been effective in fighting everything from psoriasis and acne to arthritis, muscle stiffness, and joint inflammation.


Clearly, the stuff is impressive, but what makes it so powerful? The Dead Sea is imbued with minerals such as potassium, magnesium, sodium, bromine, and calcium. As it is also not connected to any other body of water (and the Middle East tends to get rather warm), the Sea evaporates each year. When this happens, the rich minerals found in the water are absorbed by the mud, giving it the nutrients needed by the skin to be so beneficial. When applied, the mud pulls toxins out of the skin while depositing the minerals, leaving your skin looking fabulous.


Try Erno Laszlo's iconic Sea Mud Soap to reap the benefits of Dead Sea minerals at home!

Beating Those Winter Blues

Now that the parties, glad tidings and joy of the holiday season are finally over we have a long cold winter to look forward to. For a lot of us, the idea of cold short days and long frigid nights for the next few months can be very daunting and depressing. These "winter blues" are a form of depression that is called S.A.D. and it stands for Seasonal Affective Disorder. It is a depression triggered by changes in the season and most often reveals itself during the cold winter. If you are one of the over 20 million people in the United States alone who suffers from the "winter blues" there are a number of easy and simple things to cheer you back up until the first flowers of spring pop up!

1) Exercise: Exercise isn't only for maintaining your health and weight, it is also a tremendous stress reliever. The effects of as little as 30 minutes of exercise can last for hours after you have hit the showers. You will have more energy throughout the day and your metabolism will stay elevated. Exercise also releases endorphins, the "feel good" chemicals that will help to improve your mood.

2) Eat Healthy: Your body needs fuel to get through the winter and what you eat and drink has a great effect on how you feel. Avoid processed foods (like white bread, sugar, white rice and fast food.) They are not only devoid of nutrients, but they also rob your body of energy which can effect your mood, making you feel sluggish and depressed. Try to incorporate more complex carbohydrates (whole wheat bread, brown rice, vegetables, fruit) and at least 8 cups of water into your diet. These foods provide your body and mind with nutrients and stabilize your mood and energy level.

3)Get Some Sun: Similar to exercise, sunlight releases neurotransmitters in the brain that affect mood. Try to spend a little bit of time each day outside and keep the shades up inside to let the sunlight come into your home. You can also get special "full spectrum" light bulbs that mimic the sun's affect on your mind.

4) Act On Your Resolutions: A recent CDC study shows that women who practiced healthy behaviours (exercising, not smoking) had less depressed days than those who were less healthy. Although the study was done on women it is likely to have the same effects on men.

5) Avoid Binge Drinking: Staying in with a glass of wine or some other cocktail may seem like a good idea during the cold winter and many people turn to it when they are feeling down. But alcohol is a depressant and can make your mood worse in the end. Avoiding alcohol when you are sad is always a good idea. Moderate drinking is fine for most, but binge drinking (5 or more drinks in one sitting) is never a good idea. The effects the next day will leave you feeling sick, depressed and tired. No one is happy with a hangover.

6) Treat Yourself: Having something to look forward to can keep your spirits up! Winter may seem endless, but if you plan something exciting your mood will improve in anticipation of the actual event. Plan a short trip, a day at the spa or maybe a visit with friends.

7) Relax: We all lead very busy lives these days. Make sure you take some time out each day to do nothing. Curl up with a good book or maybe meditate with yoga. Yoga has been shown to alleviate stress and give you a calming energy that can help keep depression away.

8) Embrace The Season: Instead of avoiding the cold winter, take advantage of all the fun activities only available during the season. Go ice skating, skiing or maybe even sledding. Staying active will keep your energy level up and seeing winter in a positive light will keep your spirits high.

9) Get Social Support: Never underestimate the power of friends and family to brighten your day. Keep a mental list of those people you wouldn't be afraid to talk to when you need that extra pick me up. They care about you and something as simple as a email, phone call or quick visit can do wonders for your emotional well being.

10) Catch some Zzzz's: Proper sleeping habits are crucial for your body. Aim to get between 7 and 8 hours a sleep a night and try to maintain a consistent bed time and wake up time. Don't oversleep as it can actually make you feel more tired. Remember to take a quick nap (10-30 min) during the day to help re-energize yourself.


Winter like all of the other seasons is a unique and wonderful time of the year so enjoy it. Stay healthy, stay happy and stay positive!

An Erno Laszlo Testimonial!

We here at Erno Laszlo love it when we hear from fans of our line. It is what makes all of our hard work and dedication to providing nothing but the highest quality skin care products all worth it. Recently we were contacted by make up artist Diana Solomon. She has been using Erno Laszlo products to provide make up for everything from Saturday Night Live to the Today Show. One of Diana’s clients, the talented actor Rebecca Stuard loves the Erno Laszlo product line and wanted to share her feelings with us.

“I am inspired by the human condition, which for each of us encompasses a collection of our actions and deeds. What we choose to do with our lives can keep us young, or age us prematurely. I live each day making an active choice for the former. Fourteen years ago, I discovered Erno Lazlo, a collection of products that mirrors my philosophy on life. As an actress performing in musical theater—touring with Cabaret, Chicago, and A Funny Thing Happened on the Way to the Forum—and on television—appearing as a frequent background player on Saturday Night Live and as a regular with New York City’s ComedySportz, www.comedysportznewyork.com –my face reflects what I am feeling, inside and out.

My normal combination skin is what is called a “12:00” in Erno Lazlo. I wash with the sea mud soap daily, then use the water I lather with to do my thirty “splashes.” I follow religiously the full regimen of Light Controlling Lotion, Antioxidant Complex for Eyes, Antioxidant Moisture Complex SPF 15, Shake it normalizer, and pHelitone Eye Treatment. Nighttime is the time for my favorite, R.E.M. for eyes.

I want to live up to living young, and Erno Lazlo helps me make it happen, day by day.”

Rebecca and Diana also provided us with a few visuals as well as Diana’s beauty breakdown on how she is using Erno Laszlo products in her make up artistry.

Treatments:

• Diana used Anti-Oxidant Mattifying Complex to moisturize and control shine. Anti-Oxidant Complex for Eyes was applied before Total Skin Revitalizer for Eyes.

Concealer:

• Multi-pHaseConcealer #0 on the eyelid and between the tear duct and the nose. Multi-pHaseConcealer #2 under the eyes to neutralize darker tone on Rebecca's light skin.

Foundation:

• Absolute Finish in Porcelain was applied from the center of her face blending out with a foundation brush.

Powder:

• Light Controlling Powder.

Highlighter:

• Multi-pHase Highlighter on brow bone, eyelids, top of cheekbones and brushed lightly above the lip line.

Eyeliner:

• dark brown pencil along the top and bottom lash line.

Blush:

• Multi-pHase Blush

Eyebrows:

• the Multi-pHase Bronzer is perfect for Rebecca's eyebrows because she's a redhead, It's a blend of brown,gold and neutral shades.

Miscellaneous:

• a tinted lip balm, black mascara on top lashes, brown on bottom lashes

Needless to say we are flattered with the kind words both women have provided to us. Be sure keep an eye out for both of these talented artists because we are sure you will see more of them as well as more of Erno Laszlo in the upcoming New Year. Our thanks go to George J. Kunze for providing the photography.

New Year, New Skincare Closet!

It's the beginning of a new year, so it's a good time to get rid of all those skincare products you don't use, and make sure that the products you are using are still good!

If you're like me, you have lots and lots of skincare goodies, but only actually use a handful of them. Take some time to go through your stash and sort out the good from the bad, the used from the unused.

Unlike many makeup products, skincare products such as soaps, creams, masks, and exfoliators can last up to several years. To tell if your product has gone bad, check to see if there is any discoloration or unusual scent. If it looks and smells good, it probably is.

To start, put aside all of those products that you use on a regular basis. Then, pick out the products that you use occasionally and put them in a separate pile. You should be left with products you realize you never use...maybe you received them as gifts and felt guilty throwing them away, or bought them to try out but never did...whatever the case, it's time to let them go.


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