NEW TranspHuse Age Defying Mask

This month marks the introduction of Erno Laszlo’s newest product, the TranspHuse Age Defying Mask. This anti-aging treatment is designed to target fine lines and wrinkles. It saturates the skin with moisture while reversing signs of aging and minimizing the appearance of fine lines. With a single application of this invigorating mask, you can restore suppleness and radiance leaving you with a refreshed and youthful complexion. This product contains powerful antioxidants such as Cranberry Seed Oil and Vitamin E, which help preserve the skin’s natural firmness and prevent premature aging. It also contains Shea Butter and Allantoin, which hydrate and heal the skin.

Use of this product is quick and easy. Simply apply an even layer of product to cleansed and toned skin, making sure to avoid the eyes and eye brows. After leaving it on for 5-10 minutes (or until it is dry), rinse with warm water. You can use it weekly or only as needed, and you can even leave it on overnight for more dramatic results. This mask will ship out at the end of the month, but it is currently available for pre-order on the Erno Laszlo website. Hurry up and order yours today!

Erno Laszlo: Now Offering Web Exclusives!

At Erno Laszlo, we appreciate our devotees more than you'll ever possibly know. That's what makes it so satisfying to know that some of you, who don't live anywhere near an Erno Laszlo counter or boutique, will stop at nothing to get your hands on your most cherished beauty products! Our online store at ErnoLaszlo.com has proven to be a great success, and as a thank you we now offer special exclusives that can only be found online! Included are some great deals on our most popular products, from our Sea Mud Soap to our ever popular TranspHuse line!

Some exciting offers include:

Sea Mud Soap - Travel Size ($21/3 oz.)

Erno Laszlo's iconic black bar, which is 97% natural, cleans deeply without stripping natural sebum. It is excellent for exfoliating and softening skin texture, too. Medical journals have long documented dead sea mud's ability to promote radiance as well as therapeutic benefits for chronic skin conditions like psoriasis and dermatitis.

This size is perfect for your travel and includes a soap dish!


Forever Young Value Set ($175).

The perfect anti-aging one-two combination! Begin your day with line-plumping TranspHuse Topical in the morning for a smoother, more youthfull appearance. Then, follow with TranspHuse Eye, a moisturizing eye cream that firms lines and wrinkles while fighting against environmental stress. This transforming duo will make sure you put your best face forward all day, everyday!


There are plenty more deals at the Web Exclusives site, so make your way there now for more great deals and keep an eye on the site, because we are always adding more values for our customers!

Analyzing the Amazing Allantoin

The Comfrey Plant, a major source of allantoin

For quite some time, allantoin has been a staple in many of Erno Laszlo's most popular products including Timeless Skin and pHormula 3-9. So, we thought we'd share a bit about what it is, where it comes from, and how it benefits your skin.

Allantoin is a chemical compound naturally present in most mammals (excluding higher apes and humans), plants, and fish. It boasts moisturizing and karetolytic properties, meaning that it causes the water content in the extracellular matrix to increase while also increasing the skin's ability to exfoliate. The net effect is that the skin feels smooth, is able to hear more quickly, and moisture is bound to the skin much more effectively. Thus, Allantoin can be used for a host of skin conditions, including wounds, burns, and various scars. It is also included in various sunscreens, lip balms, and products designed to prevent skin irritation in general.

Since Allantoin is anti-irritant and smooths skin's surface, however, it has also been known to be used in products that are designed to maintain skin's overall health. Interestingly, it may be added to the formula of a product to offset harsher ingredients including soaps, detergents, alcohols, or acids which may dry out or irritate the skin. Additionally, it is also known to be found in lipsticks, toothpastes, and shampoos.

New Additions to the Laszlo Blue Line

This August, Erno Laszlo will welcome two new products to its Laszlo Blue Firmarine Line: Laszlo Blue Firmarine Eye Therapy and Laszlo Blue Firmarine Lift Serum. As with the other blue products, they are packed with powerhouse freshwater blue-green algae Spirulina Maxima which, filled with over 70 beneficial phytonutrients, delivers firming benefits to the skin and encourages new collagen growth by providing collagen cells with the nutrients they need to thrive. And, of course, they can be used in concert with the ritual to give you an unsurpassed glow!


Laszlo Blue Firmarine Eye Therapy -

Laszlo Blue Eye Therapy helps maintain supple skin in the eye area while firming and tightening to reduce the signs of aging. Its key ingredient, Spirulina Maxima, provides an instant energy boost for eyes and protects against daily damage of the skin.

Laszlo Blue Firmarine Lift Serum -

Laszlo Blue Firmarine Lift Serum provides instant hydration and simultaneously locks in moisture to maximize the effects of your daily moisturizer. A combination of organic extracts and active skin-protecting ingredients provides gentle and effective cell renewal while instantly lifting and resurfacing skin texture. This luxurious gel serum is formulated with a 5% concentration of 'superfood' Spirulina, providing the skin with vital nutrients to enhance cellular energy, hydration and firmness. Skin immunity is boosted to help stop daily environmental damage.

What Makes Spirulina So Powerful?

With the release of two new Laszlo Blue Firmarine products, you may well be wondering why Spirulina is such an effective part any skin care routine. The answer lies in the fact that it is a powerhouse nutrient that delivers firming benefits, as well as anti-bacterial and anti-viral properties for overall skin health. Some of the most important but rarely discussed nutrients Spirulina provides are Beta Carotene, GLA, and Protein.

Beta Carotene

The beta carotene that is contained in Spirulina is ten times more concentrated than it is in a carrot, which means that it can do wonders for your skin. This nutrient helps to block UVA radiation, which can damage your skin by causing aging, DNA damage, and an incresed risk of malignant melanomas. Furthermore, it encourages new skin growth, and helps to heal skin lesions caused by acne. Finally, as it is an antioxidant, it helps to protect your skin aganist free radicals, while fighting the bacteria that can cause acne in the first place.

Protein

Protein is not one specific substance, but rather tens of thousands of different compounds with unique combinations of its building blocks - amino acids. Collagen, the structural tissue that is responsible for keeping skin firm, is actually a type of fibrous protein. Spirulina itself is over 60% protein, and can help supplement the collagen in your skin and stimulate new growth. This helps your skin to stay firm and younger looking for quite a long time.

GLA

GLA, or Gamma-linolenic acid, has been known to help children with eczema, better skin conditions in women, and improve skin function in the elderly. In fact, in a German study, patients with red, irritated skin who were provided GLA were shown to have greatly improved in a span on 12 weeks. Furthermore, women with sensitive and irritiable skin who were provided GLA were shown to have vastly improved skin barrier function a mere six weeks in their studies. The improvements only continued throughout the final 18 weeks of the study.

And, of course, Laszlo Blue Firmarine products also contain Vitamin C and E providing long lasting antioxidant protection. Also, Glycerin, Soribtol and Palm Kernel to help hydration and retain moisture by binding water to the skin. Rest assured that with Laszlo Blue Firmarine and Spirulina Maxima, your skin will never feel softer or look younger.

Why Under Eye Skin is So Special

Most of us know that under-eye skin requires more care than most other places, but why is that? Today, I'd like to take a few moments to clear up some questions that may exist on the subject.

First and foremest, the skin under your eyes must endure more than its share of stress as a result of frequent eye movements and squinting. Couple this with the fact that under-eye skin is rather thin and more sensitive than the skin in other areas, and you've got a recipe for rapid aging. Furthermore, while the skin around the cheeks and nose has particularly active sebaceous gland which ensure that it stays sufficiently hydrated, the skin around the eyes has virtually no active sebaceous glands. This makes it prone to persistent dryness, which further enhances the potential for rapid premature aging. Finally, this area of skin is filled to the brink with a dense capillary network, but isn't supported with very much padding (ie. fat). This makes it vulnerable to puffiness/dark circles after sleepless night, and after aging has set in.

Clearly, the eyes warrant special attention. Luckily, Erno Laszlo has a lot of great products which are perfectly suited this special area!

Antioxidant Complex for Eyes ($50/.5 oz)

Hollywood darlings can’t live without this refreshing eye treatment, packed with botanical extracts to deliver real results!
• Dramatically reduces puffiness so you look less tired
• Improves elasticity for firmer skin around the eyes
• Strengthens vulnerable skin to protect from damage
• Lightens dark circles

TranspHuse Eye ($85/.5 oz)

Some of the most advanced skin care technologies are harnessed in Laszlo’s TranspHuse anti age line. This moisturizing eye cream firms lines and wrinkles while protecting skin against environmental stress. Rich in cranberry seed oil, omega 3 and 6 fatty acids and vitamin E, eyes will appear younger and firmer.

Total Skin Revitalizer for Eyes ($70/.5 oz)

Specially formulated to keep the delicate eye area soothed, this serum acts like a microscopic sponge, attracting moisture and binding it to the deepest cell layers. A complex of antioxidant vitamins, essential fatty acids and natural plant extracts soothes, tones and protects the most vulnerable area around the eyes.

Combat Sings of Aging