Erno Laszlo: Now Offering Web Exclusives!

At Erno Laszlo, we appreciate our devotees more than you'll ever possibly know. That's what makes it so satisfying to know that some of you, who don't live anywhere near an Erno Laszlo counter or boutique, will stop at nothing to get your hands on your most cherished beauty products! Our online store at ErnoLaszlo.com has proven to be a great success, and as a thank you we now offer special exclusives that can only be found online! Included are some great deals on our most popular products, from our Sea Mud Soap to our ever popular TranspHuse line!

Some exciting offers include:

Sea Mud Soap - Travel Size ($21/3 oz.)

Erno Laszlo's iconic black bar, which is 97% natural, cleans deeply without stripping natural sebum. It is excellent for exfoliating and softening skin texture, too. Medical journals have long documented dead sea mud's ability to promote radiance as well as therapeutic benefits for chronic skin conditions like psoriasis and dermatitis.

This size is perfect for your travel and includes a soap dish!


Forever Young Value Set ($175).

The perfect anti-aging one-two combination! Begin your day with line-plumping TranspHuse Topical in the morning for a smoother, more youthfull appearance. Then, follow with TranspHuse Eye, a moisturizing eye cream that firms lines and wrinkles while fighting against environmental stress. This transforming duo will make sure you put your best face forward all day, everyday!


There are plenty more deals at the Web Exclusives site, so make your way there now for more great deals and keep an eye on the site, because we are always adding more values for our customers!

Ingredient Spotlight: Emu Oil

The emu is native to Australia

The benefits of Emu Oil have been known since the times of the Aborigines in Australia. They used it as bush medicine to treat a variety of conditions, such as sunburns, wounds, muscle pain, irritation, and arthritis. Today, emu oil is used as an ingredient in many cosmetics for the same reasons - Erno Laszlo uses it in our magical phormula 3-9 products. Studies, however, have uncovered many additional therapeutic uses for emu oil.

One of the main reasons that emu oil is so fantastically effective is that its chemical composition is very similar to that of human skin. This allows it to be easily absorbed through pores into the deepest layers of skin, ensuring that it will be able to nourish at every level.

Additionally, emu oil has been proven useful in fighting acne. It is naturally anti-bacterial and anti-inflammatory, which means it will work to kill the bacteria that causes acne in the first place, and soothe to reduce the swelling it causes in turn. Emu Oil also contains naturally abundant levels of Vitamins A and E. These act both as free-radical fighting, toxin-removing antioxidants, and as agents to help skin speed up healing.

Lastly, emu oil also contains a substance called Linoleic Acid. This special compound is what gives emu oil it's pain-reliving and anti-inflammatory agents, and enables it to be used for easing muscle and joint pain. For this reason, it's frequently used by sports teams and in fitness centers the world over. What's more is that is also aids in the formation of new cells. This gives emu oil the highly desirable property of being anti-aging and wrinkle-reducing! Basically, it is a miracle compound that aids in your overall appearance.

Erno Laszlo: Clinically Tested

Did you know that clinical tests have definitively proven Erno Laszlo products to be effective? Below are the clinical results of three of our favorite products: Timeless Skin, TranspHuse Topical, and pHormula 3-9. This transforming trio underscore one of our firm beliefs: just because time marches on does not mean your face ever has to show it.

Timeless Skin ($98/1 oz.)
When you notice the early signs of skin aging (fine lines, subtle sagging, loss of radiance) you are ready for Timeless Skin. Why? The clinical results speak for themselves. In an 8-week clinical study conducted by an independent laboratory, Erno Laszlo Timeless Skin improved:

Dryness by...	100%	Smoothness by...	65%
Even Tone by...	47%	Elasticity by...	39%
Fine Lines & Wrinkles by...41%

TranspHuse Topical ($165/1 oz.)
We at Erno Laszlo say that TranspHuse Topical minimizes the appearance of fine lines and wrinkles with dermaxyl and marine filling spheres. What did you have to say about it? Panelists using this product once daily for six weeks reported improvements of:

Appearance by...	81%	Plumpness by...	73%
Elasticity by...78%
Fine Lines & Wrinkles by73%

pHormula 3-9 ($195/1.7 oz.)
pHormula 3-9 is so effective because it forms a "health dome" over your skin, disallowing anything from harming your skin when it is in need of healing. This fact has made it one of the most widely used products on the red carpet. As a matter of fact, after only one week of use,

pHormula 3-9 treated wounds healed by...

67%

After two weeks of use, pHormula 3-9:

Improved Hydration by...	98%	Decreased Puffiness by...	40%
Reduced Chafing and Chapping by...73%
Reduced Redness and Irritation by...67%

August is National Water Quality Month

The ability to use clean water daily is an integral assumption which discussing the effectiveness of the splashing technique and the Erno Laszlo ritual. In fact, Dr. Laszlo was quoted as saying, "If water did not exist, as a cosmetologist I would have to invent it." Thus, we feel it's important to note that August is National Water Quality Month.

It is a federal law that each year, by July 1st, every homeowner must be sent a Consumer Confidence Report detailing the types and amounts of the contaminants found in your local water supply in the past calendar year. Some of the more common contaminants include:

* microbes
* radionuclides (radioactive minerals)
* inorganic contaminants
* cryptosporidium
* giardia
* arsenic
* lead
* benzene
* uranium

Although some of the items on that list may sound frightening, at low levels, their presence in your water is not threatening. However, it is in the spirit of responsible home-ownership that they should be monitored. Of course, if you rent, you are still entitled to the same information. Ask your landlord for a copy of the report, or search for it on the internet/in the local newspaper.

Finally, it is important to note that although you are entitled to information regarding the last calendar year, it is up to you to test the current cleanliness of your water. The report should be used as a jumping-off point to determine if testing should be warranted.

Blog Spotlight: Lowelights.com

Have you ever wished that you could experience the same celebrity treatment the stars do? Ever thought it might be nice to have your own beauty authority addressing your every whim and letting you know about all the hot topics before everyone else does? Well the fabulous beauty site lowelights.com is offering you all of this and more.

The site was started by former Erno Laszlo beauty expert Billy Lowe and only a few lines down his bio, it is clear he really knows his stuff. With 20 years experience in the beauty industry and a resume that includes the names of top celebrities, magazines and television shows, Billy has immersed himself in everything that has to do with red carpet glamour. The goal of the site is to make what was once industry only information available to anyone and everyone that shares a passion for beauty. Lowelights.com is a membership based site that for the same cost as a weeks worth of Starbucks coffee breaks ($12.95) gets you a year’s subscription that includes unlimited access to the site, product reviews, hot beauty tips, and fabulous giveaways. Click here to check it out for yourself!

Fun August Facts

Everybody knows that in the United States, Independence Day is celebrated on the Fourth day in July. The reason for this is simple - the date forever stamped onto the Declaration of Independence is July 4, 1776. Logic would stand to reason that all 56 signatories of the document did so together on that date. This would be erroneous! That date merely represents the date on which the wording of the Declaration was approved by the members of Congress. It was not until nearly a month later, on August 2, 1776, that the majority of the signatories signed the document.

Also, the month of August wasn't always the eighth month of the year. Until 735 BC, it was actually the sixth month of the year in the Roman calendar. It only ended up in its current spot because Romulus decided that two additional months were needed to round out the year - January and February.

Lastly, August is said to be the time when birds start to "plan" their migrations south, and when insects are the noisiest that they can possibly be. Glad we don't have to worry about that in New York!

New Additions to the Laszlo Blue Line

This August, Erno Laszlo will welcome two new products to its Laszlo Blue Firmarine Line: Laszlo Blue Firmarine Eye Therapy and Laszlo Blue Firmarine Lift Serum. As with the other blue products, they are packed with powerhouse freshwater blue-green algae Spirulina Maxima which, filled with over 70 beneficial phytonutrients, delivers firming benefits to the skin and encourages new collagen growth by providing collagen cells with the nutrients they need to thrive. And, of course, they can be used in concert with the ritual to give you an unsurpassed glow!


Laszlo Blue Firmarine Eye Therapy -

Laszlo Blue Eye Therapy helps maintain supple skin in the eye area while firming and tightening to reduce the signs of aging. Its key ingredient, Spirulina Maxima, provides an instant energy boost for eyes and protects against daily damage of the skin.

Laszlo Blue Firmarine Lift Serum -

Laszlo Blue Firmarine Lift Serum provides instant hydration and simultaneously locks in moisture to maximize the effects of your daily moisturizer. A combination of organic extracts and active skin-protecting ingredients provides gentle and effective cell renewal while instantly lifting and resurfacing skin texture. This luxurious gel serum is formulated with a 5% concentration of 'superfood' Spirulina, providing the skin with vital nutrients to enhance cellular energy, hydration and firmness. Skin immunity is boosted to help stop daily environmental damage.

What Makes Spirulina So Powerful?

With the release of two new Laszlo Blue Firmarine products, you may well be wondering why Spirulina is such an effective part any skin care routine. The answer lies in the fact that it is a powerhouse nutrient that delivers firming benefits, as well as anti-bacterial and anti-viral properties for overall skin health. Some of the most important but rarely discussed nutrients Spirulina provides are Beta Carotene, GLA, and Protein.

Beta Carotene

The beta carotene that is contained in Spirulina is ten times more concentrated than it is in a carrot, which means that it can do wonders for your skin. This nutrient helps to block UVA radiation, which can damage your skin by causing aging, DNA damage, and an incresed risk of malignant melanomas. Furthermore, it encourages new skin growth, and helps to heal skin lesions caused by acne. Finally, as it is an antioxidant, it helps to protect your skin aganist free radicals, while fighting the bacteria that can cause acne in the first place.

Protein

Protein is not one specific substance, but rather tens of thousands of different compounds with unique combinations of its building blocks - amino acids. Collagen, the structural tissue that is responsible for keeping skin firm, is actually a type of fibrous protein. Spirulina itself is over 60% protein, and can help supplement the collagen in your skin and stimulate new growth. This helps your skin to stay firm and younger looking for quite a long time.

GLA

GLA, or Gamma-linolenic acid, has been known to help children with eczema, better skin conditions in women, and improve skin function in the elderly. In fact, in a German study, patients with red, irritated skin who were provided GLA were shown to have greatly improved in a span on 12 weeks. Furthermore, women with sensitive and irritiable skin who were provided GLA were shown to have vastly improved skin barrier function a mere six weeks in their studies. The improvements only continued throughout the final 18 weeks of the study.

And, of course, Laszlo Blue Firmarine products also contain Vitamin C and E providing long lasting antioxidant protection. Also, Glycerin, Soribtol and Palm Kernel to help hydration and retain moisture by binding water to the skin. Rest assured that with Laszlo Blue Firmarine and Spirulina Maxima, your skin will never feel softer or look younger.

Why Under Eye Skin is So Special

Most of us know that under-eye skin requires more care than most other places, but why is that? Today, I'd like to take a few moments to clear up some questions that may exist on the subject.

First and foremest, the skin under your eyes must endure more than its share of stress as a result of frequent eye movements and squinting. Couple this with the fact that under-eye skin is rather thin and more sensitive than the skin in other areas, and you've got a recipe for rapid aging. Furthermore, while the skin around the cheeks and nose has particularly active sebaceous gland which ensure that it stays sufficiently hydrated, the skin around the eyes has virtually no active sebaceous glands. This makes it prone to persistent dryness, which further enhances the potential for rapid premature aging. Finally, this area of skin is filled to the brink with a dense capillary network, but isn't supported with very much padding (ie. fat). This makes it vulnerable to puffiness/dark circles after sleepless night, and after aging has set in.

Clearly, the eyes warrant special attention. Luckily, Erno Laszlo has a lot of great products which are perfectly suited this special area!

Antioxidant Complex for Eyes ($50/.5 oz)

Hollywood darlings can’t live without this refreshing eye treatment, packed with botanical extracts to deliver real results!
• Dramatically reduces puffiness so you look less tired
• Improves elasticity for firmer skin around the eyes
• Strengthens vulnerable skin to protect from damage
• Lightens dark circles

TranspHuse Eye ($85/.5 oz)

Some of the most advanced skin care technologies are harnessed in Laszlo’s TranspHuse anti age line. This moisturizing eye cream firms lines and wrinkles while protecting skin against environmental stress. Rich in cranberry seed oil, omega 3 and 6 fatty acids and vitamin E, eyes will appear younger and firmer.

Total Skin Revitalizer for Eyes ($70/.5 oz)

Specially formulated to keep the delicate eye area soothed, this serum acts like a microscopic sponge, attracting moisture and binding it to the deepest cell layers. A complex of antioxidant vitamins, essential fatty acids and natural plant extracts soothes, tones and protects the most vulnerable area around the eyes.

Happy Birthday Dr. Laszlo!

To celebrate Dr. Laszlo's birthday, which happened on July 11th, we'd like to offer free shipping.

Erno Laszlo Comes In Travel Sizes

Sea Mud Soap Travel Size

Heading out on an adventure this summer? If so, remember that being on vacation is no excuse for not caring for your skin. In fact, the stress your skin goes through while travelling as a result of stagnant plane air, changing environments, increased exposure to the sun, etc., warrants paying even more attention to your skin than normal. Never one to let this be forgotten, whenever a client of Dr. Laszlo's returned from a vacation and he found that they had paused their skin care regimen, he would always ask them if they had stopped eating as well. Luckily, Erno Laszlo has made it very easy for you to bring along your favorite products wherever you go. Our travel size products are small enough to fit in your luggage (and comply with TSA standards), and large enough to last throughout your trip.

Check out all of our travel size products at ErnoLaszlo.com today.

We're on Foursquare!

Hi Everyone. We just wanted to take a second and iform you all that Erno Laszlo is now on Foursquare. We've created a profile for ourselves, and have listed several Erno Laszlo retail locations around the New York City area. These include:

- the Erno Laszlo Counter at Apthorp Pharmacy,
- the Erno Laszlo Counter at Sak's Fifth Avenue, and
- the Erno Laszlo Counter at Bergdorf Goodman.

If you haven't joined Foursquare, we suggest that you do! It's a great way see what your friends are up to, find out what hot spots you might enjoy, and get tips on places you frequent. We encourage you to friend our profile, and to add your local Erno Laszlo locations to the venue directory on FourSquare. Then be sure to check in as often as possible. We want to know who the Mayors of our counters are!

The Splash Technique

Water. The Laszlo line is centered around the importance of pure, simple water in keeping skin looking young and radiant. Dr. Erno Laszlo was such a staunch believer in its power that he stated, "if water did not exist, as a cosmetologist, I would have to invent it". Indeed, Dr. Laszlo was speaking the truth, as without water his famous "splashing" technique would not exist. "Splashing" you face with comforably hot water causes unprecedented rejuvenation of the skin by deeply cleansing and exfoliating skin, flushing out toxins, and stimulating collagen production. It is able to accomplish the feat because, in Dr. Laszlo's words, "the chemicals in the oil and in the [soapy treatment water] will loosen an pick up dirt" from your face, leaving it "soft and sterile clean, without a trace of dirt remaning". He himself splashed his face at least ninety times a day, and you could see the results on his face. Splashing is the best way to care for your skin in the world, and should not be overlook.

Raising the Bar - NYT Style

Our feature in the 4/5 issue of the New York Times Style magazine:

Samurai Shopper | By S.S. FAIR | April 5, 2010


Anyone out there remember soap? The Samurai Shopper does, and admits a sentimental affection for soap’s plain-Jane properties. Soap may not be the most voluptuous product you’ve ever used, but it is efficient, disposable, a marvel of minimalism. I, like many others, traded up to fancy-pants facial gels, foams and creams that smell expensive — and are. But washing with emulsions of Meyer lemon or fig makes me think: what do figs smell like anyway, and should I smell like one?

The Samurai Shopper won’t revert to gratuitous, self-mortifying austerities even now, but a bar of soap seems tempting, especially when packing for a trip. Watch me clumsily funnel product into teeny bottles, cursing those who’ve made air travel liquid-lite. And I share the melancholy in my native land: people pining for their what-me-worry past when beauty began and ended at the bathroom sink. Grab soap, wash face, pat dry, move on. It’s a Doris Day movie.

Of course, soap, along with hygiene, had barbarous beginnings and is still possessed of a crude alchemy: fatty acids — melted-down animal fat, usually beef — treated with sodium salts extracted from lye. (That’s sodium tallowate in mass-market parlance.) Cheap soaps do banish dirt; the trouble is they mess up the skin’s pH (acid/alkali) balance, which keeps skin supple.

We’ve bought the propaganda that all soap is bad from the neck up, but that’s a crock. Fine soaps use plant-based oils that have less detergent and are less drying. My face likes olive-oil-based soaps from Castile in Spain and Marseille in France that have been around for centuries. They’re mostly fragrance-, preservative- and animal-fat-free. They also have history and provenance. Whole Foods has a bevy of modern bars made the old-fashioned way that clean, exfoliate, brighten and moisturize with pure oils and butters, plus the occasional shot of milk, vitamins and herbal essences.

Mountain Ocean’s Skin Trip — under $5 — is ridiculously good for face, hair and body; use it and save up for the higher-priced spreads that stay on your face all day and night. Though I can’t claim any Nubian Heritage, that brand’s Carrot & Pomegranate and Coconut & Papaya Soap With Vanilla Beans (both $3.80) are superfatty, supergentle. One With Nature’s Almond Soap — under $5 — is invigorating. Ditto Alaffia’s Shea Butter & Goat’s Milk Daily Toning Facial Soap at about $4 — in travel-friendly three ounces.

Unless you have serious dermatological issues, dry-skin panic is just that. After washing your face, you know the drill: apply serums and emollient creams, and you’ll seal in moisture and replenish oils. And if you don’t do this, why not? New Yorkers with supersensitive skin and a 21st-century conscience can support local business with a perfect soap from 3Lab, based in Englewood, N.J. It’s called One Perfect Soap ($15), and it is. The Brooklyn-based McBride Beauty gets respect for its Soy & Coconut Cleansing Bar ($12), with six elementary ingredients.

Less-than-perfect soaps can leave a film that doesn’t wash off readily in hard water, ergo the dreaded “soap scum.” But whatever your water’s texture, Erno Laszlo’s devotees can work it. Laszlo’s iconic Sea-Mud soap ($39) has ruled the roost since Garbo, the Duchess of Windsor and Marilyn Monroe were clients. Washing with Laszlo soaps means following his splashing technique: 20 rinses with soapy water (formerly 30), plus 10 in clear water. A tad boot-camp-ish but not silly, since rinsing well removes soap scum and rinsing some more adds insurance.

Animal-righters are missing a real gem in Lanolin Agg-Tval Eggwhite Soap from Sweden. A single bar from New London Pharmacy ($4.50) used with Jane Iredale’s Magic Mitt ($15) will astound. The Magic Mitt removes makeup without cleansers — hence, magic — but I’d rather lather Agg-Tval, then circle with the Mitt to loosen any embedded debris.

Clinique’s Facial Soap ($11) is a staple in its lineup, but I’m not a believer. Clarins’s $15 soap is unremarkable, too, but both are bargains compared with Sisley Paris’s Phyto-Pâte Moussante Soapless Gentle Foaming Cleanser, at $105. In between are lush, handmade, triple-milled possibilities that raise the bar on soaps of yesteryear. So come clean. Admit it: A soap bar is easy, and the only thing it strips away is the fussiness of skin care.


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